Originally delivered as part of the Inner West Council Creative Toolbox Program.

Who is your work for?

And how do they currently find out about you?

The first question, most artists can answer. The second one tends to produce a pause. A vague gesture toward Instagram. An honest "I have no idea."

Most grants programs evolve incrementally. A new question gets added here. Assessment criteria get tweaked there. Guidelines expand to address last year's confusing applications. It's the organisational equivalent of that old joke about designing a horse by committee - somehow you end up with a camel.

Here’s the thing nobody tells you about arts grant writing in Australia: assessors aren’t looking for the most talented artist. They’re looking for the artist who can best prove they’ll deliver what they’re promising.

I know. Devastating, right?

After 13+ years in the arts sector—first as an applicant, then assessing grants and running assessment panels—I've helped clients secure over $3.6 million in funding. I've seen the same mistakes sink applications over and over again from both sides of the table.

The good news? These are completely fixable.

You've been doing this for years. Maybe you're a performer who's realising your body can't sustain the workload anymore. Or a visual artist who wants to shift into teaching. Or someone who's built a successful freelance practice but is craving something more stable—or less stable, depending on where you're coming from.

It is absolutely possible to build a sustainable creative business that sustains you—financially, emotionally, and physically—without sacrificing your integrity or your art.

Here's how.