About Your Coach
WHAT IF IT WORKS OUT EVEN BETTER..?
WHAT IF IT WORKS OUT EVEN BETTER..?
WHAT IF IT WORKS OUT EVEN BETTER..? WHAT IF IT WORKS OUT EVEN BETTER..?
what coaching looks like:
led by you. evidence-based action plans. individually designed.
no one-size-fits-all solutions. no 5am morning routines.
About Your Coach
I'm Cat—a creative business coach, producer, arts strategist, and creative consultant with more than 13 years of experience running arts organisations, festivals, and events at major theatre companies and venues across Australia, Europe, and the US.
I specialise in the stuff that makes most creatives want to run screaming: government funding, grant writing, strategic planning, and organisational leadership. My clients have secured major funding because I'm really good at translating complex systems and processes into something that actually makes sense. I love taking something that feels impossible and helping you see the pathway through.
I work 1:1 with creatives who want to build businesses and careers that are authentically aligned with who they are—not who they think they should be. I bring evidence-based practice grounded in organisational psychology, excellent intuition, and zero judgment. My style is extremely accessible, no-bs, compassionate and kind. I love a good joke, I'm always learning something new (usually via podcast), and I bring a lot of energy to our work together.
Stuff you won't find on my resume: I'm a solo mum by choice, an extroverted introvert, weirdly good at putt-putt despite having zero sporting aptitude, and a total nerd about this work.
What I want for you? Empowerment, wellbeing, courage, abundance, self-determination, and ambition. Let's make it happen.
my philosophy
Feeling stuck doesn't mean you've failed - it means you're ready for something different.
The Arts *IS* a real job - You deserve real money for it.
Clarity is more valuable than hustle — when you know where you're going, you waste less time.
Your creative business should reflect who you actually are — not who you think you should be.
Undercharging doesn't make you humble — it makes you broke.
Your business model should support your life — not consume it.
Burnout isn't a badge of honour — it's a sign something needs to change.
Transformation takes work — but you don't have to figure it out alone.
5am routines and hustle culture can absolutely GET IN THE BIN.
evidence, not vibes
Real outcomes, lived experience, and industry trust
→ I've secured $3.6 million in grants for my own projects and the organisations I've led. I know what works because I've done it successfully, many times over
→ I managed a $2.5 million partnership between Create NSW and the Department of Regional NSW, delivering significant outcomes across regional communities.
→ I founded a theatre company in 2012 and have produced work for MainStage companies, major festivals, and large-scale national tours. I understand the industry from the inside.
→ I've worked as a producer for Sport for Jove Theatre Company, Shaun Parker & Company, Legs on the Wall, Griffin Theatre, Critical Stages, and Sydney Festival—gaining deep experience across diverse organisations and art forms.
→ I've developed multiple mentorship programs—including one with City of Sydney for emerging CALD producers, directors, and actors. Building pathways for underrepresented artists is central to my work.
→ I've taught producing and funding workshops throughout the east coast of Australia, translating complex systems into practical strategies for creative professionals.
→ I’ve worked with over 250 clients 1:1 across most art forms. I have helped artists, musicians, designers, filmmakers, youth arts workers, dancers, production managers, writers and publishers. I’ve worked with so many more in workshops and group facilitation.
→ I hold qualifications across arts, business, and psychology. I graduated from Actors Centre Australia with the Juli Batten scholarship, then completed a Mini MBA, Graduate Diploma in Media Arts and Production, and Certificate IV in Small Business Management. I'm currently completing a Graduate Diploma in Coaching Psychology and pursuing accreditation with the International Coaching Federation (ICF).
→ My main focus areas? Helping clients navigate significant transitions and change, define their "Ideal Self," design long-term visions for their creative businesses, and maintain wellbeing throughout the process.
How we can
work together
1:1 Coaching
Sometimes you need to talk through a big decision or long-term direction with someone who gets both the creative and business sides. Whether it's navigating a career transition, building a sustainable business model, or working through strategic challenges as you grow—this is where we work through it together.
Grant Support
Grant writing feels like a mystery until someone shows you how it really works. I've been on both sides—first as an applicant, then assessing applications and running panels. Whether you want to learn the system yourself or get hands-on support for a specific application, I can help you understand what assessors are really looking for.
organisation & government consulting
I work with arts organisations and government bodies on funding strategy, program design, assessment frameworks, and policy. After managing arts organisations and grant programs for over a decade, I know what works in theory and what actually works in practice. This is strategic thinking grounded in real-world delivery.
How to Get Started1.Look Around
Check out the offerings and see what speaks to you. Coaching? Grant Writing? Consulting? You don't need to have it all figured out—just start where you are.
Browse my services →
2.Book a Call
Not sure what fits? Let's talk it out. No pressure, no sales pitch—just an honest conversation about where you're at and what might help.
Schedule a free clarity call →
3.Let’s Go
Whether we're working 1:1 or you're joining a workshop, I've got you. Come as you are, bring the mess, and we'll figure it out together.
Get started →
